WILLIAM ALSUP, District Judge.
In this trademark infringement action involving video-gaming giant Electronic Arts, Inc. and its "revolutionary" first-person, action-adventure video game "Mirror's Edge," plaintiff Edge Games, Inc.—a so-called "small video-gaming company" based in Pasadena—moves to preliminarily enjoin defendant Electronic Arts from using the "MIRROR'S EDGE" mark while this dispute unfolds in court. Because plaintiff has failed to establish that it is likely to succeed on the merits, that it is likely to suffer irreparable harm in the absence of preliminary relief, that the balance of equities tips in its favor, or that an injunction is in the public interest, the motion for a preliminary injunction is
Edge Games, Inc. is "one of the oldest surviving video game development and publishing businesses" on the planet—at least, that's what its founder, chief executive officer, and sole shareholder, Dr. Tim Langdell, would have a jury believe (Langdell Decl. ¶¶ 1-3). According to Dr. Langdell's declaration, he began using the "EDGE" mark in connection with video-game marketing and sales back in 1984 through a London-based video-game company called Softek (id. at ¶ 2). Softek is supposedly a predecessor-in-interest to Edge Games. After Dr. Langdell moved to Los Angeles in 1990, he reincorporated Softek as Edge Interactive Media (another supposed predecessor-in-interest to Edge Games). He then incorporated Edge Games—the alleged trademark holder herein—in 2005 (id. at ¶ 3).
Plaintiff Edge Games and its predecessors supposedly developed, distributed, and sold several dozen video games from the mid-1990s through 2010 bearing the asserted marks (id. at ¶ 17). Examples of recent video-game products purportedly marketed by Edge Games and bearing one or more of the asserted marks include "Bobby Bearing," "Raffles," "Mythora," "Pengu," "Battlepods," and "Racers" (id. at ¶ 14, Exhs. K-T). Between 2003 and 2009, Edge Games purportedly sold over 11,000 units of Raffles, Mythora, and Racers, which are "packaged PC video game" products, as well as over 45,000 units of Bobby Bearing, Pengu, and BattlePods, which are games that can be played on certain mobile phones (id. at ¶¶ 15-16). In
According to Dr. Langdell, these "upcoming" releases from Edge Games will supposedly be sold through the same retailers that the accused products were (and are still being) sold, such as Amazon.com, Best Buy, and Target (id. at ¶ 20). In sum, based upon Dr. Langdell's declaration, Edge Games is a legitimate "small video-gaming company" that is active in the video-gaming industry.
Electronic Arts—or EA for short—is a leading "interactive entertainment" company that develops, publishes, and distributes video games and related software for modern gaming consoles including Microsoft's Xbox 360, the Sony PlayStation 3, and the Nintendo Wii, as well as for PCs, Macs, and various mobile-gaming devices. Since its formation in 1982, EA has grown to become an international, publicly traded corporation with more than ten video-game development studios spanning the globe. In 2009 alone, EA had sales exceeding one million units for at least 31 of its active video-game franchises (Hershberger Decl. ¶ 2).
"Mirror's Edge" is one of EA's modestly successful video-game franchises. Developed by EA Digital Illusions CE AB (or "EA DICE" for short) in Stockholm, Sweden—one of EA's ten video-game development studios—the "Mirror's Edge" franchise stands at the heart of the instant trademark dispute (id. at ¶ 3).
In July 2007, EA announced in "Edge Magazine"—a leading print and online video-game magazine published by Future Publishing—that its EA DICE development studio was creating a "revolutionary new take on the first-person action adventure game" entitled "Mirror's Edge" (id. at ¶ 4). The announcement was a cover story in the magazine, and it was accompanied by a press release issued by EA on July 11, 2007, officially announcing the development of the "Mirror's Edge" video game (id. at Exh. A; Binns Decl. ¶ 3, Exh. F). According to EA's senior marketing director, Lincoln Hershberger, "Mirror's Edge" was widely known and discussed throughout the gaming industry and became one of the most anticipated video-game releases of 2008 (Hershberger Decl. ¶ 5). Tens of millions of dollars were invested by EA in the game's development, which spanned three years and involved a team of over 60 individuals (id. at ¶ 8).
The game itself is set in a city of gleaming skyscrapers with reflective surfaces and empty streets, whose population has been marginalized by a totalitarian regime. Players interact with and explore this world through the eyes of a character named "Faith," who is a messenger (or, as the game describes her, a "runner") tasked with covertly delivering information, messages, and other items within the city while evading government surveillance. The network of rooftops and aerial skyways that Faith and other "runners" utilize to make these deliveries and evade the government is dubbed the "Mirror's Edge" (id. at ¶ 6).
Prior to its official release, "Mirror's Edge" was demonstrated and publicized at numerous industry events, including the Game Developers Conference in February 2008 and the Electronic Entertainment Expo (or "E3") in July 2008. E3 is widely
In November 2008, "Mirror's Edge" was released for the Sony PlayStation 3 and Microsoft's Xbox 360. A PC version followed in January 2009 (id. at ¶ 13). These games were sold through retail channels including mass merchandisers (e.g., Walmart, Target), electronics sellers (e.g., Best Buy), video-game resellers (e.g., GameStop), club stores (e.g., Costco), and online retailers (e.g., Amazon.com) (id. at ¶ 14). Since its initial release, over two million units of "Mirror's Edge" have been sold worldwide, including over 750,000 units in North America alone (id. at ¶ 17). While EA is no longer manufacturing or distributing copies of "Mirror's Edge" for the Sony PlayStation 3, the Microsoft's Xbox 360, or the PC for third-party retailers, the PC version of the game remains available for download on EA's online store (id. at ¶ 18).
Due to its modest success, additional products were developed for the "Mirror's Edge" franchise. In February 2009, EA released "additional downloadable context" for the game, which was sold as "Mirror's Edge Pure Time Trials Map Pack" (id. at ¶ 15). Additionally, a separate and "substantially scaled down" side-scrolling version of the game was announced in December 2009 and developed from scratch for the Apple iPad, iPhone, and iPod Touch (Correa Decl. ¶¶ 2-6). This side-scrolling version of the game—published in 2010— was entitled "Mirror's Edge 2D." It is currently available for purchase through Apple's App Store, where over 37,000 units have already been downloaded for the Apple iPad (id. at ¶¶ 4-6; Hershberger Decl. ¶ 15). Finally, a Mac version of the original "Mirror's Edge" video game is currently under development and is slated for release later this year (Hershberger Decl. ¶ 13).
As should be obvious by this point, this trademark battle centers on EA's use of the word "Edge" in the "Mirror's Edge" franchise. The logo for "Mirror's Edge" and examples of how "Mirror's Edge" appeared in advertising and product packaging are reproduced below (id. at ¶¶ 11-13, Exhs. D-E; Shafer Decl. ¶ 2, Exhs. A-H):
As shown, the logos for both EA and EA DICE were prominently displayed on the game's packaging and advertising. In the reproductions above, the logos for EA and EA DICE are most clearly seen on the bottom right of the Xbox 360 cover art. The logos for EA and EA DICE were also placed on the advertisement (to the left of "There's No Looking Back"). While difficult to see in the reproduction above, the logos are clearly visible on the normal sized version.
The "MIRROR'S EDGE" mark is owned by EA DICE. The application was filed in September 2009 and—over a letter of protest filed by Edge Games—the United States Patent and Trademark Office approved the registration of the "MIRROR'S EDGE" mark on June 22, 2010, for computer and video game software, comic books, and online video games (Schatz Decl. ¶ 21, Exh. S).
Turning next to the asserted marks in this action, Edge Games is the purported owner of six federally registered trademarks that it supposedly "uses and selectively licenses" to other companies. These marks are: (1) "EDGE," (2) "THE EDGE," (3) "GAMER'S EDGE," (4) "EDGE OF EXTINCTION," (5) "CUTTING EDGE," and (6) "EDGEGAMERS." Edge Games also claims common-law trademark rights over the "EDGE" logo (Langdell Decl. at ¶¶ 4-12, Exh. T). Each mark will be described briefly below.
Edge Games purportedly owns two valid USPTO registrations for the mark "EDGE" as used in connection with printed matter and publications relating to video games and comic books. According to Dr. Langdell, the "EDGE" mark was in continuous use since 1985, and—for at least one of the two registrations—is incontestable. Edge Games also asserts ownership over the common-law mark "EDGE" for use in connection with video-game software and related goods and services, with continuous use supposedly extending back to 1984 (id. at ¶ 6, Exhs. A-C).
Plaintiff also supposedly owns a valid registration for the mark "THE EDGE," issued by the USPTO in 2009 for use in connection with video-game software, video-game controllers, and video-game magazines,
Another registered mark purportedly owned by Edge Games is "GAMER'S EDGE," issued by the USPTO in 2008 for use in connection with video-game software and various video-game accessories, with continuous use supposedly extending back to 1986 (id. at ¶ 8, Exh. E). Again, Dr. Langdell asserts that the plaintiff owns a valid registration over this mark.
Ownership of the "EDGE OF EXTINCTION" mark is also claimed by Edge Games. This mark was originally registered by a non-party and issued by the USPTO in 2003 for use in connection with computer-game software, with continuous use purportedly extending back to 2000. The mark was later assigned to Edge Games by the original registrant. According to Dr. Langdell, the "EDGE OF EXTINCTION" mark is incontestable (id. at ¶ 9, Exh. F, G)
Edge Games also asserts ownership over the supposedly valid registered mark "EDGEGAMERS," issued by the USPTO in 2008 for use in connection with an online computer-gaming club, with continuous use extending back to 2006 (id. at ¶ 11, Exh. J).
The last registered mark purportedly owned by Edge Games—"CUTTING EDGE"—is not related to video games. This mark was issued by the PTO in 1999 for use in connection with comic books. The mark has supposedly been in continuous use extending back to 1995 and has become incontestable (id. at ¶ 10, Exh. H, I).
Finally, Edge Games claims ownership over a common-law mark, reproduced below, that it asserts has been used continually as a trademark and service mark in connection with its video-game software and related websites since 2001 (id. at ¶ 12):
According to Dr. Langdell's declaration, plaintiff's licensing practices have been prolific, extending the reach of its asserted marks well beyond video-game software to gaming-related print publications and websites, comic books, video-game hardware, and computers (id. at ¶ 21). Licensed products supposedly include "Cross Edge," a video game for the Sony PlayStation 3 published by NIS America, and Edge Magazine, a leading video-gaming news magazine and website published by Future Publishing, Inc. (ibid.; id. at Exhs. U, V). Additional products purportedly licensed by Edge Games include (id. at ¶ 22):
According to EA, almost nothing set forth above regarding Edge Games and its asserted marks can be trusted. Indeed, EA's opposition brief invests a substantial number of pages to a no-holds-barred attack on the validity of each of plaintiff's asserted marks and the credibility of Dr. Langdell's sworn representations made to both the USPTO and the Court. These attacks and supporting evidence—which raise serious questions regarding the veracity of Dr. Langdell's entire declaration—are set forth in detail below.
According to EA, the two registrations obtained by plaintiff for the "EDGE" mark were soaked in fraud. First, in January 1999, Edge Interactive Media (a predecessor to Edge Games) registered the "EDGE" mark for use in connection with various paper goods, including magazines related to video games (RJN Exh. K).
The USPTO apparently relied upon Dr. Langdell's declaration and false specimen and maintained the "EDGE" registration (RJN Exh. M).
Second, in January 2003, Edge Interactive Media filed a separate application with the USPTO for the "EDGE" mark in connection with various paper goods, including comic books (RJN Exh. S). As evidence of his company's "use" of the "EDGE" mark in commerce, Dr. Langdell submitted to the USPTO a "[s]canned cover of our comic book EDGE issue 2." The comic-book cover submitted as a specimen, however, had been published by an entirely different and unrelated company more than a decade earlier (Bard Decl. ¶ 11). Even more remarkable, according to the magazine's publisher, Marvel Entertainment, LLC, the last "Edge" comic book ever published was in the spring of 1995 (id. at ¶¶ 9-11). Nevertheless, the USPTO registered the "EDGE" mark on June 20, 2006, in apparent reliance on Dr. Langdell's sworn representation that the comic book cover was representative of plaintiff's current use of the "EDGE" mark in commerce (RJN Exh. T).
In this connection, EA also presents compelling evidence that there was no bona fide use of the "EDGE" mark in commerce by plaintiff, its licensees, or its predecessors in interest at all between 1989 and to at least 2003.
As stated, however, the last installment of the "Edge" comic-book series was published by Malibu Comics (owned by Marvel) in the spring of 1995 (Bard Decl. ¶ 11). Similarly, the last publication of Marvel's "Cutting Edge" comic book was in December 1995, the last publication of Marvel's "Over the Edge" comic mini-series was in August 1996, and the last publication of Marvel's "Double Edge Alpha" and "Double Edge Omega" comics was in October 1995 (id. at ¶¶ 4-6). In other words, none of these comic books is being "currently marketed"—all have been out of print for nearly 15 years. Even more egregious, according to Marvel Vice President and Deputy General Counsel Walter Bard, neither Marvel nor Malibu Comics are or were ever licensees of Dr. Langdell's companies for any of these marks (id. at ¶¶ 7, 10).
Similar alleged untruths plague Dr. Langdell's representations with respect to Edge Magazine's status as a licensee. Although the magazine's publisher—Future Publishing—confirmed that it was a licensee of Edge Interactive Media between 1996 and 2004, the publisher also confirmed that the license only covered the use of the "EDGE" mark in relation to print and online versions of Edge Magazine in the United Kingdom (Binns Decl. ¶ 6). During that time period, Edge Magazine was not even distributed within the United States (ibid.). Then, in October 2004, Future Publishing and Edge Interactive Media entered into a new agreement wherein Future Publishing was granted a worldwide license to the marketing and promotion of electronic versions of Edge Magazine (id. at ¶¶ 7-8). Critically, neither of these licensing agreements granted plaintiff the right to exercise quality control over the use of the "EDGE" marks. They were "naked" licenses.
Even after 2003, the evidence that plaintiff had been making bona fide use of the "EDGE" mark in commerce is suspect. For example, Dr. Langdell's declaration asserted that Edge Games has been selling the video game Mythora (supposedly bearing the "EDGE" mark) since 2004. Curiously, while the exterior packaging submitted by Dr. Langdell to the USPTO for the Mythora video game included a website address "www.mythora.com," this website wasn't even registered by Edge Games until October 2008—nearly four years after the game's purported release (RJN Exhs. O, P). The USPTO relied upon this questionable video-game packaging when it renewed plaintiff's "EDGE" mark in 2009 (id. at Exh. R).
Compelling evidence of fraud on the USPTO has also been submitted by EA with respect to plaintiff's "THE EDGE" mark. For example, in March 1996, in his application to register the mark "THE EDGE" for use with various goods, including video-game software and comic books, Dr. Langdell submitted as evidence of supposed use of the mark a box cover of a game entitled "Snoopy: The Cool Computer Game" (id. at Exh. E). The game, however, was already seven years old at the time of the application, rendering it doubtful that it was still being sold in 1996 (Klieger Decl. ¶ 4, Exh. C). Even more disturbing, it appears as though the specimen of the box cover for the video game submitted by plaintiff to the USPTO was doctored. The specimen submitted by Dr. Langdell (left) and the actual box cover for "Snoopy: The Cool Computer Game" (right) are shown below:
As shown, the "box cover" specimen submitted to the USPTO by Dr. Langdell and the actual box cover of the video game differ in two key respects. First, a "TM" has been added next to the logo for "THE EDGE" in the specimen submitted to the USPTO. Second, instead of a copyright disclaimer for the "PEANUTS characters," which appears on the bottom right of the genuine box, the specimen submitted to the USPTO contained an entirely different disclaimer that stated "The Edge is a trademark of The Edge Interactive Media, Inc."
Even more evidence of fraud is seen in the comic-book specimen submitted to the USPTO by Dr. Langdell in November 2005 for his application to register "THE EDGE" in connection with comic books (RJN Exh. F). In support of the application, Dr. Langdell submitted the cover of the "Edge" comic book—which, as stated, was last published a decade earlier by an unrelated company who was never a licensee of plaintiff—as a specimen. The specimen submitted to the USPTO (left) and the actual comic book (right) are shown below (Klieger Decl. ¶ 5, Exhs. D, E):
Once again playing "spot the differences," the specimen submitted to the USPTO appears to have been doctored in three material ways. First, and most egregious, the name of the comic book was changed
In light of these misrepresentations, EA argues that there are serious doubts over whether "THE EDGE" mark was actually being used on any products by Edge Games during the period between 1989 and 2003.
Evidence of fraud infects plaintiff's registration for "GAMER'S EDGE" as well. In February 2006, Dr. Langdell submitted an application to the USPTO to register "GAMER'S EDGE" for various goods, including video-game software (id. at Exh. H). As a specimen of his company's use of the mark in commerce, Dr. Langdell submitted the box cover of a video game entitled "Garfield: Winter's Tail," which had been released by Softek (a predecessor-in-interest to Edge Games) over seventeen years earlier in 1989. The specimen submitted to the USPTO (left) and what EA asserts as being the actual box cover for the video game (right) are shown below (Klieger Decl. ¶ 7, Exh. F):
One critical difference stands out: the "GAMER'S EDGE" mark that is visible on the specimen submitted to the USPTO is not present anywhere on the genuine box cover for the video game. Based upon this apparently doctored specimen submitted by Dr. Langdell, the "GAMER'S EDGE" mark was issued to plaintiff in February 2008 for use with video games (RJN Exh. J).
In addition to this evidence assaulting the validity of plaintiff's "GAMER'S EDGE" registration, EA has also submitted evidence calling into question whether plaintiff made bona fide use of the "GAMER'S EDGE" mark over the past two decades. In particular, EA has submitted evidence demonstrating that Dr. Langdell's claimed sales of video games supposedly bearing the "GAMER'S EDGE" mark are highly suspect (Opp. 13). For example, when counsel for EA attempted to purchase various video games that Dr. Langdell represented in his declaration as being currently sold by Edge Games, they only received error messages stating that
Finally, while Dr. Langdell claimed in his declaration that both "EDGE" and "GAMER'S EDGE" were used in connection with the sale of personal computers since 1998, EA has presented evidence that the vendor of these computers—Velocity Micro—did not even become a licensee of plaintiff until 2008, when plaintiff sued Velocity Micro for trademark infringement (id. at ¶ 23; RJN Exh. D). In sum, there is no clear evidence—at least on this record—that plaintiff or its licensees made any bona fide use of the "GAMER'S EDGE" mark prior to 2008.
Fraud is also alleged by EA surrounding plaintiff's registration of the "CUTTING EDGE" mark. In April 1995, Marvel filed an application with the USPTO to register "CUTTING EDGE" for use as the title of a comic book (Bard Decl. ¶ 3). A single issue of "Cutting Edge" was then published in December 1995. No other "Cutting Edge" comic book has ever been published by Marvel since that single issue (id. at ¶ 3). In November 2006, Dr. Langdell filed a Notice of Opposition to Marvel's registration of "CUTTING EDGE," claiming that his companies had made "extensive use" of the mark since October 1984 (RJN Exh. U). Marvel responded by assigning its rights in the mark, including the pending application, to plaintiff in September 1997. The registration issued in June 1999 (id. at Exh. V).
Fast-forward six years to November 2005. Despite the fact that only one issue of the "Cutting Edge" comic was ever published by Marvel in 1995, Dr. Langdell filed a "Combined Declaration of Use and Incontestability under Sections 8 & 15" wherein he certified that the "CUTTING EDGE" mark had been in continuous use in commerce for at least five years after the June 1999 registration date. To support this contention, he attached as a specimen what he described as: "Cover of currently on sale comic book sold via our licensee bearing the mark" (id. at Exh. W) (emphasis added). The specimen submitted to the USPTO, however, was the cover of the same single-issue "Cutting Edge" comic published by Marvel in 1995. In other words, the specimen was most certainly not the cover of a comic book "currently on sale" in November 2005. Additionally, the comic book was not, and had never been, "sold via [plaintiff's] licensee." As stated, Marvel was never a licensee of any of Dr. Langdell's companies.
By his own admission, Dr. Langdell knew about the release of "Mirror's Edge" shortly after it was announced in July 2007. Indeed, he claims to have mailed a cease-and-desist letter to EA (which was attached to his declaration) two days after "Mirror's Edge" was publicly announced
Instead of immediately seeking a preliminary injunction to halt these sales, Dr. Langdell waited until June 2009 to reattempt negotiations with EA (id. at ¶ 13; Langdell Decl. ¶ 28). In these negotiations, EA reiterated its position to Edge Games that there was no likelihood of confusion between "Mirror's Edge" and the "EDGE" marks purportedly owned by Dr. Langdell. The talks ended in July 2009 without an agreement (Schatz Decl. ¶ 13). EA did not receive another communication from Dr. Langdell until March 2010, shortly after EA had announced the release of "Mirror's Edge" for the Apple iPad and iPhone. In this communication, Dr. Langdell once again called upon EA to cease using the "Mirror's Edge" name. EA did not respond to the email, and had no further interactions with Dr. Langdell until this action was filed three months later (id. at ¶¶ 14-15).
Edge Games filed this action on June 15, 2010 (Dkt. No. 1). Nearly two months passed without any motions being filed. Finally, on August 20, over 21 months after EA first began selling the "Mirror's Edge" video game to the public, the instant preliminary injunction motion was filed (Dkt. No. 16). This order follows a hearing held on September 30.
A plaintiff seeking a preliminary injunction must establish that he is likely to succeed on the merits, that he is likely to suffer irreparable harm in the absence of preliminary relief, that the balance of equities tips in his favor, and that an injunction
To prevail on its claim of trademark infringement, Edge Games "must demonstrate that it owns a valid mark, and thus a protectable interest." Lahoti v. VeriCheck, Inc., 586 F.3d 1190, 1197 (9th Cir.2009) (citation omitted). If ownership of such a mark is established, Edge Games must then show that EA's "use of the mark `is likely to cause confusion, or to cause mistake, or to deceive.'" KP Permanent Make-Up, Inc. v. Lasting Impression I, Inc., 408 F.3d 596, 602 (9th Cir. 2005) (quoting 15 U.S.C. 1114(1)(a)-(b)).
On the issue of whether plaintiff has sufficiently demonstrated that it owns a protectable interest in the asserted "EDGE" marks, the preliminary injunction record speaks for itself. As detailed above, the record contains numerous items of evidence that plaintiff wilfully committed fraud against the USPTO in obtaining and/or maintaining registrations for many of the asserted "EDGE" marks, possibly warranting criminal penalties if the misrepresentations prove true. If EA's evidence is credited, such fraud could (and likely would) strip these registered marks of their "presumption of validity." See Tie Tech, Inc. v. Kinedyne Corp., 296 F.3d 778, 783 (9th Cir.2002). These misrepresentations also support EA's argument that many (if not all) of plaintiff's marks have been abandoned, which would also render them invalid.
Additionally, EA has put forth substantial evidence calling into severe question many of the representations made by Dr. Langdell in his declaration submitted to the Court. Indeed, the declarations provided by EA from two of plaintiff's supposed "licensees"—Marvel Entertainment and Future Publishing—revealed that many of Dr. Langdell's assertions in his declaration were materially misleading or downright false. These falsehoods infect all of Dr. Langdell's assertions regarding the bona fide and continuous use of the asserted marks in commerce and the purported "sales" of his company's video-game products. In other words, all of his representations have become highly suspect in light of the evidence presented by EA. They cannot be credited to justify the extraordinary relief requested herein.
In sum, based upon the evidence in the record, this order finds that plaintiff has not demonstrated a likelihood of success in proving that the asserted marks are valid. See Tie Tech, 296 F.3d at 783; see also 15 U.S.C. 1127 ("Nonuse [of a mark] for 3 consecutive years shall be prima facie evidence of abandonment. `Use' of a mark means the bona fide use of such mark made in the ordinary course of trade, and not made merely to reserve a right in a mark."). Since a valid trademark is a prerequisite to a finding of infringement, Edge Games has failed to establish that it is likely to succeed on the merits.
Even if the asserted marks were presumed valid and protectable, the preliminary injunction record does not support a likelihood of confusion between the asserted and accused marks. As such, Edge Games has not established that it is likely to succeed on the merits.
To determine whether a "likelihood of confusion" exists, this order must examine the eight factors set forth in AMF Inc. v. Sleekcraft Boats: (1) strength of the
The preliminary injunction record and the Sleekcraft factors do not support a finding that a "reasonably prudent consumer" in the marketplace is likely to be confused as to the origin, endorsement, or approval of the competing products herein. Indeed, the majority of plaintiff's arguments on this issue are tainted by the suspect evidence set forth in Dr. Langdell's declaration. For example, according to Dr. Langdell, Edge Games is currently selling (or plans to sell) numerous "EDGE"-branded video games for modern gaming consoles through the exact same retail channels used by EA to distribute "Mirror's Edge." The evidence to support this assertion—beyond Dr. Langdell's bare statements in his suspect declaration—is paper thin. Indeed, Dr. Langdell never states exactly how much capital he has invested in developing, marketing, and selling his company's current and future video-game products. Given that "Mirror's Edge" was marketed with significant monetary investments through sophisticated, high-profile channels, including pre-announcements and demonstrations at major industry events, and was sold by major retailers, plaintiff has not established that the marketing channels used or the proximity of the goods in the marketplace support its claims of infringement. Indeed, EA has produced compelling evidence that plaintiff's video-game products may not even be available for sale to consumers at all.
Additionally, there is no evidence in the record that EA chose to call it's product "Mirror's Edge" for any reason but to describe the visual and thematic aspects of the video game. This conclusion is bolstered by the fact that the word "edge" in "Mirror's Edge" is used to modify the word "Mirror." In this connection, the "strength" of plaintiff's asserted marks is also highly susceptible to attack. Even if the "EDGE" marks were deemed "arbitrary," as plaintiff argues, there is no evidence of actual confusion (despite over 21 months of "Mirror's Edge" being sold to the public). Moreover, plaintiff has failed to show that each of the asserted marks is confusingly similar to the "Mirror's Edge" mark or that purchasers of "Mirror's Edge" would exercise such a low degree of care as to be confused as to the publisher or developer of the competing products.
In sum, under the Sleekcraft factors, plaintiff has not sufficiently shown that consumers are likely to be confused as to the origin, endorsement, or approval of any of the products at issue in this litigation.
Following the Supreme Court's decision in Winter, irreparable harm cannot be presumed—even for trademark actions. Rather, it is the plaintiff's burden to prove that "he is likely to suffer irreparable harm in the absence of preliminary relief." Winter, 129 S.Ct. at 374. In the context of preliminary injunctive relief, irreparable harm is established when a plaintiff is unlikely to be made whole by an award of monetary damages or some other legal remedy at a later date, in the ordinary course of litigation. See California Pharmacists Ass'n v. Maxwell-Jolly, 563 F.3d 847, 851-52 (9th Cir.2009). As explained below, plaintiff has failed to meet this burden.
First, as stated in the prior section, the preliminary injunction record contains compelling evidence that the asserted marks were fraudulently registered and/or have been abandoned by plaintiff. While a jury may ultimately find otherwise, this thunderstorm over the validity of plaintiff's asserted marks tempers the likelihood of irreparable harm. Indeed, without valid and protectable marks, Edge Games cannot suffer any harm to its property rights due to EA's continued use of the "Mirror's Edge" name.
Second, given the suspect nature of Dr. Langdell's representations to both the USPTO and the Court concerning plaintiff's current and future sales and business activities, it is an open question whether plaintiff's business activities legitimately extend beyond trolling various gaming-related industries for licensing opportunities. In this connection, plaintiff has not adequately shown that the potential harm to the "EDGE" marks during the interim period between the filing and resolution of this action could not be adequately remedied by legal damages.
Third, and most telling, it is undisputed that Edge Games waited over three years since "Mirror's Edge" was first announced and 21 months since "Mirror's Edge" was first offered for sale to the public before seeking a preliminary injunction. Due to this unreasonable delay, the bulk of the alleged "irreparable harm" to the asserted
For these reasons, this order finds— based upon the record presented—that Edge Games has not demonstrated that it is likely to suffer irreparable harm absent preliminary relief.
Finally, the two remaining factors weigh heavily against granting the relief sought by plaintiff. First, for all the reasons already discussed in this order, Edge Games has not established that the balance of equities tips in its favor. All of its representations regarding the validity and use of the asserted marks are infected by evidence of deceit. Moreover, there is scant evidence that Edge Games has invested any amount of funds into the development of recent products and services bearing the asserted marks.
By contrast, EA has shown that it has invested millions of dollars into building and promoting the "Mirror's Edge" franchise. It now has millions of customers. While Edge Games could have sought a preliminary injunction prior to (or shortly after) sales of the original "Mirror's Edge" video game began in earnest, it did not. Instead, plaintiff waited 21 months to allow the "Mirror's Edge" franchise to develop and expand. During this delay, EA continued to create and release products carrying the "Mirror's Edge" name, including newly released versions of the video game for the Apple iPad and iPhone. Given this record, allowing Edge Games to obtain a preliminary injunction after allowing EA to invest in and develop the "Mirror's Edge" franchise over such a long period of time would be plainly inequitable and highly prejudicial to defendant. See E-Systems, Inc. v. Monitek, Inc., 720 F.2d 604, 607 (9th Cir.1983).
Second, Edge Games has not shown that the public interest typically associated with trademark infringement actions—avoiding confusion to consumers—would favor a preliminary injunction. Rather, as stated, plaintiff has not sufficiently established that consumers are likely to be confused or deceived by the products at issue.
For the foregoing reasons, this order finds that plaintiff has failed to establish that it is likely to succeed on the merits, that it is likely to suffer irreparable harm in the absence of preliminary relief, that the balance of equities tips in its favor, or that an injunction is in the public interest. As such, a preliminary injunction is not warranted under the factors set forth in Winter.
Based upon the findings and conclusions set forth herein, plaintiff's motion for a preliminary injunction is
